I’ve built my career at the intersection of visual storytelling, technology, and the products people love. I see visuals as more than an aesthetic layer—they shape perception, build emotional connection, and determine what audiences remember.

Today, I lead the team behind visuals curation for Netflix Publishing, which includes our global editorial site Tudum.com, Podcasts, and Tudum Magazine. We craft and curate multimedia experiences that deepen fandom and extend the stories people care about beyond the screen. I start every campaign by truly understanding the audience: who they are, what they care about, and how they engage. I look closely at what’s worked (and what hasn’t) to shape a focused strategy for what we create next.

Beyond the creative, I partner closely with Product and Engineering teams to build smarter, more effective creative workflows, empowering teams to move faster, think bigger, and deliver work at scale.